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Situated in a predominantly expatriate residential location, Akbar’s shop reaps the benefits of a people whose festivals are spread out through the year. Be it Diwali, Christmas or even the Eid festivals, Akbar and his helpers are busy throughout the year. Having snuffed the flame out on the Diwali season, when Akbar’s shop was filled to bursting with heavily embroidered traditional Indian outfits; Akbar now prepares for the Eid-Al-Adha rush.
Tailoring shops earn huge profits on these festivals, with the Sher Khan Tailors earning about 25% of their annual revenue at the Eid festivals. “Once the Eid rush dies down, then comes the Christmas and New Year orders” says Akbar cheerfully. Christmas season sees ladies queuing up to get their gowns made, often carrying photos of the dresses they desire. “They all want to look like movie stars”, says Akbar with a smile.
Festival season ensures that Akbar has a lot of work to do, with customers hounding him to give priority to their orders above others. “Ladies often give me sweets and food items to try and get their dresses done first.” But Akbar swears by a strict first come first serve policy.
“People come to the shop with the cloth material they like, with a photo or a drawing of the design they wish to have made. Some customers explain the designs verbally.” Says Akbar, who plays an important role in decking up his customers for the festivals.
People today choose to splurge on ready made garments in order to avoid the extra effort of getting a custom made outfit. When asked about the competition from ready made clothes, he shrugs it off saying “People are always going to get clothes sewn, because tailored clothes suit their body and their taste. Ready made clothes do not have that magic. There will always be work for me”, he says with a grin. Custom made outfits are designed to fit one’s choice. They give the wearer total control over the outfit. Be it the selection of fabric, the design and the fitting, the choice rests in the hands of the customer. Custom-made outfits are made to last a very long time, thereby brushing away all fears of the looming threat from the ready made clothing industry.
“I would love to celebrate Eid with my family in Pakistan” says Akbar who hasn’t been home in four years. He shows a tattered photo of his family of four. His three kohl eyed children grinning with uncertainty at the camera. “I cant be with them because there is so much work to do here. But at least this way I can earn for them to have a happy Eid.”
The wind-chimes above the store door tinkle to mark the entry of another customer. We leave Akbar as he threads the needle to breathe life into yet another creation made of cloth.





